Reputation for a business is something that might take years to build, and maintaining a good reputation in the market with such high level of competition requires special attention. Online reputation does not only affect the stature of the company on the World Wide Web, but it also as a major impact on the offline deals and standing of the business. Reputation Management is one of the latest techniques that help a business to maintain a good standing amongst potential buyers and thus goes a long way in insuring that the services and products offered by the business remains in demand. Positive reviews, specialized templates for posting on specific websites and email targeting tool to continue engaging current and new users are some of the basic ways of maintain a healthy reputation in the online market. The better reputation management tools available in the market ensure that the reputation building process is done in a manner that it does not cause spamming the timeline or online space of the users. Social media platforms can work wonders in attracted followers and fans to post and invite others to do the same. Availability, listening to consumer concerns and providing frequent offers and discounts to the most loyal customers strengthens the bond between the buyer and the seller, thus improving the reputation of the business and also increasing the possibility of continued long term association. The reputation management tools allow the operator to send targeted emails or newsletters automatically, whenever they want, wherever they want.